Digital marketing is becoming more and more important nowadays. Unlike traditional marketing, it helps businesses concentrate on particular target audiences, reach people from many different parts of the world, and generate huge revenue with a small investment. Digital marketing offers a scalable, measurable, and inexpensive way to reach a global audience. However, it will be impossible to achieve all these without the right marketing tools.
These tools can help businesses or marketing experts generate leads, close sales, increase brand awareness, and collect important information about their customers and the market.
Types of Digital Marketing Tools
There are various kinds of tools used in digital marketing, but for the sake of this article, we’ll be focusing on the most common and important ones:
- Content Marketing
- Email Marketing
- Search Engine Optimization (SEO)
- Pay-per-Click (PPC)
- Social Media Marketing
- Affiliate Marketing
- Mobile Marketing
- Marketing Analytics
List of Digital Marketing Tools and Their Usage
While some marketing tools, such as email marketing, CRM, analytics, and web forms, are basic tools, others are more specialized, i.e., graphic design tools and keyword rank trackers
To help you improve your marketing strategy, we’ve created a list of the top digital marketing tools every marketing professional needs to have in their arsenal.
Yoast is a popular tool that helps you improve your content for search engine optimization. It enables you to select foundational content, keywords to rank for, content URLs, and internal links for more boost. This WordPress plugin also checks the readability of your web pages and provides a Flesch Reading Ease score for each one. And it’s regularly updated to reflect Google’s latest algorithm to keep you up-to-date on your SEO.
Ahrefs is an SEO tool that helps you increase the traffic to your website. It can give you information about 150 million keywords in the United States and even more for other countries.
Ahrefs is an excellent tool for conducting competitive analysis. It lets you know who is linking to your competitors, what their best-performing pages are, and so on. This tool can also reveal where your competitors’ content ranks and areas of weaknesses in your own content. You can also see the competitors’ pages that receive most of the traffic and the amount of traffic your competitor’ websites get.
3. All in One SEO
This is one of the best plugins for WordPress websites. It has more than 2 million installations and includes several features that can help you improve your website and content for search engine optimization. All in One SEO (or AlOSEO) gives you an actionable list that focuses on correcting errors and making changes to increase your click-through rates. Using this tool, you can get a complete website review, optimize your website pages for WooCommerce, and amp up your local SEO.
Whether you are just beginning or you are a veteran, HubSpot offers several tools that can help expand your business
Many of these tools are initially free. You can create popup forms, website forms, and live chat apps to capture leads. You can then run email marketing campaigns, move all your information into the free CRM tool, and review the behavior of your site’s visitors.
Things become more sophisticated when you migrate to any of the paid tiers with advanced marketing automation.
HubSpot is an all-in-one platform that allows you to manage your content and social media, monitor emails, and engage with potential customers.
With this tool, you can increase your website traffic, gains new customers, and prove the success of your inbound marketing efforts. It also helps shorten deal cycles and raise the number of closed sales.
5. Google Analytics
Every website owner needs Google Analytics. This tool shows information about your website traffic, the geographical location of your visitors, most visited pages, bounce rates, and lots more. It also provides traffic information in real-time by letting you know your traffic sources, the devices your visitors are using, and so on. All this data can help you boost your web traffic and record more sales.
Proof is a tool that helps increase your site conversions. It uses reviews, social proof messaging, and short videos targeted at customers who land on your website.
The Hot Streak notification and Live Visitor Count features improve how the customers perceive your brand and allow prospects to see how others are reacting to your product. Plus, it is straightforward to install. All you need to do is copy and paste their pixels on your website.
With this tool, you can know those who visit your website and how they get there, which can help you improve your website design for more conversions. It also works well with many other software systems and on mobile devices.
Slack is a popular team collaboration tool and service. It helps you onboard new web developers, share codes, evaluate sales contracts, conduct A/B tests, etc. Aside from being used as a team interaction platform, slack has also become a great place for influencers to network and meet others in their field.
Trello is a powerful tool for content management. A lot of organizations use Trello to come up with new content ideas and plan what they post on their website.
What makes Trello so great is that small businesses and teams don’t need to pay a dime to use the tool. It offers a visual way to develop and plan content online, no matter whether your team works remotely or is drafted from different parts of the world. It is also possible to assign several employees to a single card. This way, you will know who is responsible for writing, editing, or including CTAs in a particular post. Plus, Trello allows you to create cards and add notes on the card topic, set deadlines, and designate topics to certain teams. This helps promote collaboration and lets you know the status of projects you are currently working on.
9. Survey Anyplace
Survey Anyplace is a great tool for generating leads. With their ReportR pack, you can get printed reports and PDF documents based on your survey answers. Plus, they will integrate easily with your current marketing stack, enabling you to move leads to your email marketing tool or CRM and start nurturing them.
10. Canva Business
Canva is a design platform with several custom images, shapes, fonts, and icons that users can combine to create images. It provides a simple way to create beautiful logos, images, graphs, or presentations, depending on your team’s needs.
Also, Canva eliminates the need to hire an expert graphic designer and allows you to produce any visual of your dream.
11. Google Adwords
Google AdWords is a popular way to advertise your business or content on the results pages of Google’s search engine. You can pay based on the number of clicks you get or customers that contact you.
Additionally, Google Adwords has a keyword planner that allows you to research the keywords you want to put in your ads and other content. It is also possible to place a limit on the amount of money you are willing to spend on ads. In the end, this tool helps drive more potential customers to your site.
Adwords lets you advertise your products or services on the top pages of Google’s results for certain queries. For instance, let’s assume someone searches for the “best surrogacy agency in California.” You can either improve your SEO and hope that they land on your website on their own or bid on the keyword and appear on the first page, allowing you to get a large number of serious web visitors.
MailChimp is a digital marketing tool that’s used to automate and carry out social advertising and email marketing campaigns. With this tool, you can monitor the amount of traffic received from each campaign. MailChimp also provides easy integrations with several other SaaS companies, and it is an excellent tool for engaging with your prospective customers.
BuzzSumo is a tool that can let you know which topics are trending on social media platforms. You can even see the person who posted the content on Facebook and Twitter.
This content research tool lets you know the key influencers in your chosen industry and helps you engage with them. Using BuzzSumo, you can browse topics that are gathering reactions on social media and limit the scope of the search in order to come up with fresh, quality content that your target audience would love. You can also check your content analytics and social media mentions and determine how your posts are performing.
Asana is a workflow management tool that is designed to streamline and organize data and goals among team members. This tool enables you to do the following:
- Assign tasks to individual team members
- Set deadlines and prioritize tasks
- Record and visualize projects that need to be completed
- Figure out points of friction and bottlenecks
- Report on projects fast and openly
- De-silo information between teams
Also, the Portfolios function in Asana allows you to monitor the status of each project and make sure that your team members have the necessary motivation and support to carry out their respective tasks promptly.
MeetEdgar is an excellent social media management tool that helps you make the most out of your content. It can create posts and extract five key highlights from your published content that you can share on social media. You can also organize content into groups and choose when you want to post content from each group.
Plus, you can schedule posts at any time, and if you run out of content, it will look for past posts and share them again. Using MeetEdgar, you can do A/B tests on your content to determine the best content to have in your posts. And integrating MeetEdgar with Facebook, Twitter, Instagram, and LinkedIn is very easy.
Buffer is another excellent tool for managing social media posts. It allows you to run all your social media market in a single place, saving you a lot of time. With this tool, you can create any kind of post on various social media platforms and choose a particular schedule, i.e., on weekdays or daily, and it will automatically publish the posts on your social media accounts.
Hootsuite is a powerful and popular tool used for social media management. It can store content in a web-based cloud that can be accessed by team members whenever they need social media posts. Hootsuite enables you to schedule multiple posts at once with particular keywords and tags. You can also monitor the performance of each content posted on social media, calculate conversion rates, determine ROI, and keep track of public conversations regarding your brand or other important issues.
Having the right tools can help streamline marketing campaigns and allows you to automate a lot of tasks. Any combination of the tools mentioned above can set a solid ground for a successful digital marketing business. Don’t be afraid to try them out to determine which one works best for your business and budget.
Once you have the appropriate tools at your disposal, you can then go forward with your campaigns with great confidence and stay up-to-date with your marketing efforts. Using the right tools at the right time can help ensure your business’s success.